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This information is provided for informational purposes only and does not represent a product or service endorsement or recommendation by the American Optometric Association

Transitions Lenses

Transitions® lenses are the #1-recommended photochromic lenses worldwide. The lenses are clear indoors and at night, but automatically adjust their level of tint to changing light conditions outdoors. They provide visual comfort and quality at any and every moment, helping you to see better today.

And just like sunblock protects your skin, Transitions lenses help preserve the health and wellness of your eyes for the future by blocking 100% of harmful UV rays, so you can see better tomorrow too.

View an interactive online overview on the latest generation of Transitions technology: Transitions VI® lenses.

Practice-Building: Tools for Professionals

The Transitions Online Marketing (TOM) tool provides an online source where eyecare industry professionals can create custom point-of-sale tools, print advertising and promotional materials, and download other useful practice management tools.  The tool is accessible at

Also available on the TOM tool, a professional doctor bio enables users to provide personalized practice information, including logo, photo, professional and personal background, hours, location and custom product offering information.

During the 2009 Health and Wellness Expo in Atlanta, Transitions presented a toolkit CD-ROM featuring the resources Transitions provides to Walmart and Sam’s Club.  This includes a customized version of the TOM Tool for Walmart and Sam’s Club affiliated doctors.  The content is now available online.  Please click the banner below:


A COPE-approved course on Healthy Sight Counseling is available free of charge to all Wal-Mart/SAM’S CLUB affiliated O.D.’s.  Enter code: WM-HSC2006 on the electronic test at the end of the course.

Practice-Building: Tools for Patients

To provide eyeglass wearers with frame ideas, and introduce them to sight-enhancing lens options and the benefits of multiple pairs, send patients a link to the Eyeglass Guide 2.0.

The site will visually build a pair of eyeglasses – including frames and lens treatment options – according to a patient’s answers to a series of lifestyle questions, and will provide a printed recommendation that can be brought to their next appointment.

Healthy Sight and Wellness: 20/20 Isn’t the Whole Story

Even if patients aren’t experiencing trouble with their vision, comprehensive eye exams can uncover problems before symptoms occur.  They can even assist in early detection of other serious health problems – such as diabetes, hypertension (high blood pressure), arteriosclerosis (hardening of the arteries), neurological disorders and brain tumors.
Because eye health is so intimately related to overall health and well-being, Transitions Optical is committed to increase awareness of the relationship between vision wear and vision care.

Click here to learn more about healthy sight.

To receive the latest from Transitions Optical on industry trends, vision health and events relevant to Wal-Mart-affiliated professionals, subscribe to the Healthy InSights® e-newsletter.
Please visit for more information.

Copyright© 2009 Transitions Optical, Inc. All Rights Reserved. Transitions and the swirl are registered trademarks and Healthy sight in every light is a trademark of Transitions Optical, Inc.