Our Vision
Our vision is to be the trusted eye health care
provider of choice for patients seeking the best
value. Our patient value proposition will be built
around six commitments which create a great Patient
Experience:
- Being known for trusted family Eye Care
- Being the place where Doctors Choose First to
practice
- Offering superior Value; best quality and price
- Well trained Professional Staff to meet patient
needs
- Offering the latest and best proven Technology
- EDLC, improving Productivity in all operations
To Achieve This Vision We Will Need to Become Known for Our Commitments
Best Patient Experience: Best in Class according
to JD Powers annual survey
Knowledgeable and Professional staff that provides
prompt courteous service, with quality product that
saves Patients money
Trusted Eye Care: Doctors and Optical Professionals
that care about me
Create awareness for the scope of care that OD’s
provide. Educate consumers in and out of store with
associate intercepts regarding the health care of
their eyes – target Mom and Kids as well as
baby boomers
Best Value: Best Price and Quality in the local
market for comparable eye wear
Price and quality leadership in every market we serve,
assortment that meets the needs of our patients & members
with a 100% satisfaction warranty without question
Best Proven Technology: High Yield Technology that
patients need
Remain on the leading edge of Optometric technology
with a disciplined process of testing, piloting
followed by rollout
Best Doctors: First Choice for Doctors to Practice
Build reputation with competent staff and management
that knows the business. Promote low start up costs
with quality equipment, flexible contracts, high
traffic, and good earnings potential
Professional Trained Staff: Right People confident
to serve
Exceed the state required training, provide continuous
education, training, recognition and rewards for
Optometric professionals. And hire right.
EDLC: Save
money but not at the expense of the patient’s
experience
Obsessed approach to reduce all non-patient facing
expenses, continuous improvement